Head of Finance

Join Holdbar as our Head of Finance and work with us to build the future of experiences with a team of highly ambitious and talented people based at our office in central Århus.. At Holdbar, we are not just developing software; we are revolutionizing how experiences are created, distributed, and sold in a fast-growing ~$1T+ global market.

Our platform is designed to unleash the full potential of the experiences industry, simplifying complexities and manual workflows, with a simple yet powerful software suite.

We are backed by several renowned Nordic and International VC funds like Seed Capital and Firstminute Capital providing a strong foundation for our international growth.

We urge you to read more about Holdbar and working at Holdbar here: https://holdbar.com/da/about.


Holdbar was founded by two experienced tourism and hospitality tech entrepreneurs. Version 1 of Holdbar was ready in May 2023, and we have since gained a lot of traction, which has further fueled our ambition and confidence in the huge market opportunity, that we are tapping into with Holdbar.

Our vision is to empower the experience creators (and companies) of the future with a simple, yet extremely powerful, software solution. A solution that helps our customers set the foundation for a lot of growth and happy guests.

About the job

Reporting to the CEO, you will play a pivotal role in a startup company, where we show good traction and expect to grow rapidly. You will take on the responsibility of building a world class finance function that can support our growth scenario.

You will have a broad range of tasks and responsibility and ensure that the company has the right tools and systems to optimize financial management and be a close sparring partner for the CEO. You enjoy working both on a strategic level as well as being operational – responsibilities will include:

  • Financial strategy, management, and planning
  • Reporting to stakeholders
  • KPI framework, tracking and reporting
  • Leading our external bookkeeping partner
  • Budgets, scenario planning and financial modeling
  • Liquidity planning
  • Input and modelling of pricing strategy
  • Participation in investor meetings
  • HR administration
  • Internal compliance policy/GDPR

You will be working closely with the founder team and the external bookkeeper and establish and develop a small financial team at a later stage. You are not only responsible for the financial reporting being accurate and compliant, but you are also able to use your financial insights to challenge the business on performance improvements.

Due to the fast growth of the company, the position is expected to change over time with interesting tasks and new opportunities for the right candidate.

What we are looking for – Ambitious finance profile with SaaS-experience

Holdbar is looking for a focused, analytical, and dedicated person to take this leading role with energy, and drive. Most likely, you hold a Cand.merc. focusing on finance or a similar education, and you have several years of experience working in a similar role in a SaaS-based start- or scale up. Maybe you have started your career in an audit firm, CFO-services or similar, and you want to play an active and operational role in a dynamic environment. If you have experience working with VC-funds, that would be an additional advantage. No matter your specific background, you have already proven that you are able to dive into relevant details, gain an overview and deliver results. As a person you are energetic, quality focused, able to prioritize, professional and able to deliver results in a dynamic and sometimes hectic environment.

Application and contact
The application and selection process will be done in collaboration with Brinch & Partners.  If you would like to know more about this opportunity and Holdbar, please feel free to contact Partner Martin Bo Sørensen by phone +45 27847406.

We look forward to receiving your CV as soon as possible through the “Apply” button below.

Martin Bo Sørensen

+45 27847406